While many brands come up with lighter, creamier, and glossier textures, Bourjois presents yet another liquid lipstick. I love their Rouge Edition Velvet liquid lipsticks, so I was intrigued and got myself shade #9 Rouge à Reves – a true red. My overall impressions are quite mixed, so let’s get into the nitty-gritty of it.
What does Bourjois promise?
- Liquid lipstick.
- Leaves a matte finish.
- Has a high degree of pigmentation.
- Stays on the lips for up to 24 hours.
- The thin applicator allows for precise contour drawing and lip filling.
Overall, a long-lasting liquid lipstick that is comfortable on the lips and delivers intense color. Sign me up!
Another question is: does Bourjois Velvet Ink truly delivers all of that? Let’s review this lipstick in detail.
Packaging. See-through acrylic tube with an antique gold lid and thin applicator. To me this packaging looks gorgeous! Somehow reminds me of the aesthetics of Gucci – a touch of antique design makes it stand out among other products.
Price. I got mine for around $12.40 or €10.85. It’s more expensive than, for instance, Maybelline Superstay Matte Ink ($7.99) and a bit more expensive than the L’Oreal Les Chocolats Ultra Matte Liquid Lipstick ($10.99). Bourjois is more or less in the same price category as L’Oreal, so I’d say a more expensive side of drugstore. Another thing to keep in mind is that all new products start off quite high up and then the price gradually drops. The Bourjois Rouge Edition Velvet liquid lipsticks were originally the same price, but currently I can find them for around $4-5.
Scent. To me these lipsticks smell amazing – it’s a powdery scent very similar to the one Rouge Edition Velvet liquid lipsticks have. It’s not overpowering at all and dissipates quite quickly after application.
Texture. This lipstick is very smooth and creamy. It dries down pretty quickly, but you’ll have enough time to apply it and fix mistakes if you’ve made any. One swipe gives 100% coverage, so definitely true about intense pigmentation. Another thing: it doesn’t smudge like many intensely pigmented lipsticks, but it’s also not slipping and sliding around. To me it’s quite similar to the Rouge Edition Velvet liquid lipsticks, but more whipped and more intensely pigmented.
Bourjois Velvet Ink Swatch: #9 Rouge à Reves. This is a true red that doesn’t lean too cool or warm. The undertone is close to a true red – not pink or orange. The color is intense and even:
Application. The website suggests to first outline the lips and then fill them in. The applicator is thin and elongated, so it’s easy to use.
For me, applying this lipstick perfectly wasn’t an issue, but still just to be on the safe side I’ll line my lips with a lip pencil next time I go for intense color.
Interesting fact: this liquid lipstick doesn’t create a severe demarcation line between the actual lip and the inner part of the lips (aka butthole lip).
Longevity. In my experience, liquid lipsticks are often a bargain between longevity and comfort. Maybelline SuperStay Matte Ink are super long-lasting, but they dry my lips pretty bad. TheBalm Meet Matt(e) Hughes are comfortable and quite long-lasting. Bourjois Rouge Edition Velvet are both comfortable and long-wearing.
Bourjois Rouge Velvet Ink are very comfortable, but I think 24h color is a stretch. Maybe if you don’t eat or drink at all? For me, this lipstick lasted perfectly well until lunch – then it faded on the inner portion of the lips, just like any liquid lipstick. Most importantly, this lipstick fades gracefully! It doesn’t crack or bleed, there’s no patching. The color stays vibrant. Besides, it’s pretty easy to touch up – the applicator is thin and easy to use. In my experience, this lipstick lasted around 5-6h before I took it off.
Comfort. This is probably the first liquid lipstick that feels like nothing on the lips, even when dry. It doesn’t feel like I have anything on my lips when I smile or talk either. It also doesn’t crack when I smile – some liquid lipsticks do that.
Transfer. Bourjois doesn’t promise a transfer-proof lipstick, but still I think it’s a nice bonus that this lipstick transfers minimally. When it does, it’s not patches – it’s a thin layer of pigment. When I do blotted lip with this lipstick, it doesn’t transfer at all.
Removal. I used micellar water to remove the lipstick and it took quite a bit of rubbing to get rid of the color completely. My lips didn’t feel dry or chapped afterwards, but I think oil works better when it comes to removing these Bourjois Velvet Ink lipsticks. Once I removed the lipstick, there was no stain – another plus for me.
Ways to use. To me this lipstick turned out to be an awesome multitasker. I apply a thin layer of lipstick with a cotton swab and it works beautifully as a tint, giving the look of blotted lips. The color is vibrant enough and several dots on the lips is enough to give me the effect I go for. This is my favorite lip look in the summer and it lasts for hours.
Value for money. By all means, this isn’t the most affordable liquid lipstick out there. If you’re searching for a comfortable and long-lasting liquid lipstick with a huge shade range, I’d suggest the Bourjois Rouge Edition Velvet liquid lipsticks because they are available at lower prices. For me, it’s worth the price because of how intense the pigment is. I’d be lying if I’d say packaging didn’t sway me either.
Summing it all up… If you’re interested in these lipsticks and really want to get one, I don’t think you’ll be disappointed because it delivers pretty much everything it promises (sidenote: I never take any ’24h’ claims seriously because any liquid lipstick fades during the day). If you enjoyed the Bourjois Rouge Edition Velvet liquid lipsticks, the best review I can give for these Bourjois Velvet Ink liquid lipsticks is that they are like a more intense version of those. I haven’t found any significant drawbacks and I got pretty much what I expected.
Have you tried this lipstick? And I’m so curious: do you enjoy liquid lipsticks and if so, which one is your favorite? I’d love to know!
See you in my next post,
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